Thirty six percent of surveyed U.S. consumers planned to do most of their holiday shopping on Black Friday in 2020. This is a significant decrease compared to 2015, when some 60 percent of respondents were planning to do the majority of their shopping during that time.
During Black Friday, many products are at a reduced price and, as a result, bought on impulse. In 2018, impulse purchases in the United States were made most frequently for clothing, footwear, and consumer electronics. When asked how much consumers were likely to spend during that year’s Black Friday, compared to the previous year, almost half of U.S. consumers stated they were likely to spend the same amount.
Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020
Figures represent respondents who selected Black Friday as the day of ‘Black Friday’ week when they plan to do the majority of their holiday shopping. Date of release is date of access
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PwC. (November 9, 2020). Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/247010/americans-shopping-on-black-friday/
PwC. "Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020." Chart. November 9, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/247010/americans-shopping-on-black-friday/
PwC. (2020). Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/247010/americans-shopping-on-black-friday/
PwC. "Share of Consumers Who Plan to Do Most of Their Shopping on Black Friday in The United States from 2015 to 2020." Statista, Statista Inc., 9 Nov 2020, https://www.statista.com/statistics/247010/americans-shopping-on-black-friday/
PwC, Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020 Statista, https://www.statista.com/statistics/247010/americans-shopping-on-black-friday/ (last visited August 25, 2024)
Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2020 [Graph], PwC, November 9, 2020. [Online]. Available: https://www.statista.com/statistics/247010/americans-shopping-on-black-friday/